We believe that every child deserves to be cherished and nurtured in a safe and healthy environment.
We believe that abusing a child in any way is unacceptable.
We believe societal values must change so that everyone recognizes that abusing a child is unacceptable.
We work to prevent child abuse and neglect so that all of our children can grow to realize their full potential.
We believe that family members and caregivers want to be successful in raising children.
We believe that we can help strengthen families and prevent child abuse and neglect by providing families with the information, education and support they need and want.
We believe that the prevention of child abuse and neglect occurs most effectively at the local level, in safe, healthy and nurturing communities.
We believe that by giving communities access to the support, education and tools they need to care for and nurture their children, we can prevent child abuse and neglect.